Marketing Course

Raere Academy

Course Description

Marketing 101 Course

RAERE’s marketing 101 elective provides a solid foundation for students looking to advance their business skills. The course focuses on core marketing concepts and tactics as practiced in Canada and internationally. The curriculum highlights Branding, PR, SEO, SEM, DIGITAL STRATEGY and SOCIAL MEDIA MARKETING. This course is designed to help and boost our students career prospects as well as encourage entrepreneurship. Each student will leave the course with the right tools and skill sets to become marketing experts in the beauty industry.


Course Curriculum Overview

  • Introduction to marketing
  • Branding & Image
  • Logo Design
  • Colour Palettes
  • Pricing Strategy
  • Social media
  • Search Engine Optimization (Seo)
  • Off page optimization
  • Advertising
  • Content management
  • Market Research
  • Data Management Metrics
  • Photography
  • Photo-Editing
  • Client retention programs
  • PR
  • Business-to-business
  • Business-to-consumer
  • Digital marketing strategy

Projected Revenue


Based on 1 Set a day





Based on 5 Sets a day





*Results may vary based on price and scheduling

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